Did you know that 79% of smartphone-owning adults make purchases on their phones? As if that statistic alone wasn't enough to make you consider a mobile app for your business, 25% of Americans exclusively use their phones to access the internet. These two numbers should be evidence that you need to create a mobile app for your business, if you haven’t already. Here are five tips to help you get started in bringing your business to the mobile world.
Determine the function.
What do you want this app to accomplish? If your business is a restaurant or cafe, you may want customers to be able to make reservations or place orders. If your business is a retail operation, such as a clothing store, you may want to provide customers with the opportunity to purchase items from their phones. Do your research and figure out what services similar businesses provide on their apps, then consider them for yourself.
Choose your platform and price.
Eventually, you’ll probably want to hit all the markets: the App Store, Google Play, and Windows Store, but at first, many mobile app creators choose just one platform. The App Store generates the most revenue by a long shot (8:1 compared to Google), but on Google Play, you are more likely to earn revenue from advertisements in addition to what you charged or the app purchase. Windows Store is the smallest smartphone market, but it allows its apps to run on phones, tablets, and computers, which could mean more downloads. So, choose wisely, or perhaps choose them all.
Keep it simple.
The one thing you want to avoid when initially developing an app is complication. Remember, less is more, especially in the early stages of app development. Maintaining the simplicity of your app will help you create it faster, and it will also help your consumers use it effectively. If there are far too many options, the user may become confused or disinterested and leave the app altogether. Determine your top priorities for the app and include those in the initial design. You can always modify the app later to include more features if the first ones are successful.
Create a quality experience.
You need to evaluate your own mobile app-building skills and decide if you are qualified enough to build the app yourself. If so, that’s great. If not, it’s in your best interest to hire someone to design the app for you instead of creating a mediocre app yourself. Consumers judge apps primarily based on how they appear, in addition to how they function, so you don’t want them to get turned off to your product because of poor design.
Build customer engagement.
What makes a good app great is customer engagement. You need your consumers to enjoy interacting with the app in order for them to keep using it over and over again. If you have a comment or review section within the app, try to respond to those customers to build a loyal customer base. If they feel important to your business, they are lot more likely to stick around and offer you more revenue throughout the relationship.